Welcome to the next chapter of MSB, where timeless design meets tomorrow’s technology. The launch of the Cascade DAC in 2024 signaled a new generation of ownership, and now the time has come to mark the occasion. As we enter this new era, it is more vital than ever that our personal brand aligns with our patron’s values, uniting under a fresh identity. We’ve stepped outside the box, both literally and figuratively removing the borders that have defined us, while still honoring our heritage. Our results are born from over three decades of innovation. We’ve spent this time dedicated to improving our foundations by updating our technology and manufacturing capabilities, and by developing in-house talent. With this solid basis, we eagerly anticipate a bright future.
At the heart of this refresh is a love for our home and our environment, celebrating the gorgeous landscapes of California through our craftsmanship. This pivot was kicked off by the Cascade DAC, which we named after California’s Cascade Range. Our adventures through these mountains have been an endless source of inspiration. While camped out under the stars, we’d talk late into the night and find our passion for our work reinvigorated. Reconnecting with the beauty of nature also reminded us of the importance of committing to our green initiatives and reducing MSB’s carbon footprint. We proudly champion environmental stewardship by integrating sustainable practices into every aspect of our manufacturing.
Additionally, we’re committed to increasing transparency between the brand and our patrons. We are a small team of experts handcrafting bespoke products, and we want to invite you along for the journey, showcasing what it takes to create these unparalleled listening experiences. By sharing our passion for music, we hope to bridge the gap between the listener and the artists. We don’t view our MSB system owners as clients, but instead as patrons who enable our work. Your support allows us to design and innovate with unrestrained creativity and produce quality that lasts. Thanks to open communication and personalized service, our team remains accessible, intentional, and steadfast—because true innovation thrives at the intersection of expertise and passion.
Finally, we are excited to establish a brand identity that matches the performance of our products. This refresh reflects the core of who we are, and who we’ve always been, but now our look is as refined as our sound. In pushing ourselves to be the best, we have reframed our mindsets to reflect an uncompromising approach to design. In a world of concessions, we strive for perfection. We meticulously manufacture music systems in-house, right in the heart of Silicon Valley. This has ensured future-ready adaptability, precision engineering, and an unwavering commitment to quality. As a group, we have come together to create something greater than the sum of its parts: a once-in-a-lifetime collaboration of family and friends. After more than 35 years of business, we are just getting started.
